Data-Driven Industrial Sales Growth
Data-Driven Industrial Sales Growth
Sales & marketing analytics for B2B manufacturers
We help mid-size B2B manufacturers win more deals, faster with their own data.
Your path to growth is hiding in your sales data.
Leave knowing which pressing sales questions your data can answer, plus a practical next step.
30 minutes · online · no preparation needed
One client: 10× return on program cost in twelve weeks.
“The geographic and segment analysis was genuinely insightful. You could see exactly which markets were performing and why.”
Eric Zoromski · CEO, Vx Group
Selected clients and partners
Sound familiar?
We have a full pipeline, but too few deals are closing.
Your team is busy, yet inquiries wait days for a reply and past customers go quiet. Nobody can say which contacts are worth calling first, so good opportunities cool off.
We’re making decisions based on gut feel instead of data.
Marketing money goes out every month, but you can’t trace which channels bring in orders. Budget decisions come down to opinion, and the loudest voice in the room usually wins.
Our sales cycles are unpredictable, and it’s costing us.
Your run-rate forecast swings by hundreds of thousands from one month to the next, so planning production, stock and staffing feels like guesswork.
From a client engagement
What twelve weeks of reactivation calls returned for a UK industrial sales and hire business
10×
return on program cost, from completed orders alone
39
quotes from lapsed customers, £746k of them still live or already won
3 days
median time to an order once a lapsed customer was reached
Behind the numbers: reliable end-to-end attribution and accurate ROI for each marketing channel, built around the logic of the business and the way its commercial teams work.
Orders counted only when placed by a contact named on our lists.
Working together
What it’s like to work with us
“I wasn’t sold before this call. What makes the difference is that Ashley does the doing, inside our CRM. We just didn’t have the implementation bandwidth.”
Managing Director · UK industrial sales and hire business
We work inside your systems
We build the fields, reports and data pipelines in the platform you already use. Your data stays in your systems, and we work under NDA and in line with GDPR.
Your sales team gets something useful early
One client wanted to know how to hit their sales targets. Within two days, we sent them prioritized call lists of lapsed contacts. Once their business development rep was working those lists, the managing director told us:
“The last two weeks he’s actually smashed it… It’s way above average, nearly double average year to date.”
Plain English and steady updates
Short updates as work lands, check-ins every two weeks, and reports a sales manager can read at a glance.
You always know what comes next
Every engagement runs on a written plan with timelines, and your team can reorder the priorities themselves. Try the example below, taken from a recent engagement and anonymized.
An example plan from a recent engagement
The first three outcomes are about winning more deals, faster: calling the right customers first and making sure no inquiry waits. Open the full plan to see all eight, with a ten-week timeline.
Change the priority order with the arrows, or drag an outcome on a larger screen. The plan and timeline update as you go.
Ten-week timeline
Up to two outcomes run side by side. The shaded week is a planned break. Gold labels mark the reviews, held every two weeks.
How we work together
Four ways in, from a focused assessment to a full engagement
2–4 weeks
Sales Data Readiness Assessment
A clear, honest picture of what your sales data can support, from pipeline and win rates to readiness for AI.
2–3 weeks
Trade Show Sales Acceleration Kit
Pre-show prospect enrichment, so your team walks in knowing who to meet and walks out with leads worth following up.
4–6 weeks
Distributor Performance Diagnostic
For manufacturers selling through distributor networks: see which partners drive revenue, which are slipping, and where to focus.
12 weeks
Sales Performance Analytics Engagement
Pipeline and forecasting work built on your CRM and ERP data, ending with actionable reports and habits your sales team keeps using.
Human-centered, data-driven growth. Practical. Insightful. Actionable.
Ashley R. Sanders, Ph.D.
I turn customer and sales pipeline data into revenue growth for mid-size B2B manufacturers. Before founding Sanders Analytics, I spent nearly 20 years in research and data work in academia. Based in Nantes, France, I work with manufacturers in the US, Canada, the UK and Europe.
- Ph.D. in History, Michigan State University, with a certificate in data science
- B.S. in Mathematics and History, Western Michigan University
- Former Vice Chair, Digital Humanities, UCLA (6+ years)
- Author, Visualizing History’s Fragments (Palgrave, 2024)
Ready to grow?
Your commercial data is the most reliable place to build a sustainable growth plan, with practical steps your team can act on right away.
Nothing soon enough? Email us and we’ll find a time.