About

Sanders Analytics helps small businesses increase revenue by turning data into actionable insights. With a focus on streamlining operations, they offer customized services like data strategy, visualization, and analysis. Founded by Dr. Ashley Sanders, a seasoned Data Scientist, they support data-driven decision-making in small and medium size businesses.

My journey to founding this data consultancy is rooted in a unique blend of academic rigor and real-world application. With a doctorate in history specializing in data science for social sciences from Michigan State University and a BS in mathematics and history from Western Michigan University, I’ve always worked to bridge the gap between complex data analysis and practical solutions.

Over the past decade, I’ve honed my skills in both academia and consultancy, developing a keen understanding of how data can drive business success.

  • Pioneering bias-detection methods for unstructured text analysis
  • Improving organizational outcomes through data-driven strategies
  • Designing and implementing comprehensive data science curricula
  • Facilitating over 100 research projects, resulting in publications and job placements

This diverse background has uniquely positioned me to understand the challenges SMBs face in leveraging data effectively. I’ve seen firsthand how the right data approach can transform operations, enhance customer experiences, and ultimately boost profitability.

Launching this consultancy is the culmination of my passion for helping businesses succeed through data. Our mission to “turn data into profit” for SMBs isn’t just a tagline—it’s a commitment born from years of seeing the transformative power of well-applied data science.

My technical expertise spans CRMs, SQL, Python, R, and advanced visualization tools like Tableau. Combined with my fluency in English and French, I bring a global, multifaceted perspective to every project.

☑️ Data Analysis & Forecasting

☑️ Training for the whole team

Whether you’re looking to optimize operations, enhance customer insights, or make more informed decisions, we’re here to guide you through the data landscape, ensuring your business not only survives but thrives in today’s data-driven world.

Actionable Dashboards

I’ve had the privilege of working alongside Ashley since 2020, and I can’t say enough about their talent. Their data visualization skills are impeccable, striking a balance of accuracy, usability, and aesthetic appeal. Ashley combines analytical expertise with a historian’s storytelling finesse, translating complex concepts into clear, actionable insights.

Wendy K.

Client-Focused

Ashley has played an integral role in developing a new series of training modules to help our 50 journalists and editors working on industry-facing publications better understand quantitative research findings and statistics fundamentals. She is a pleasure to work with, incredibly insightful and skilled, and works sincerely to understand the needs and situation of her clients.

Sarah J.

Making Stats Simple

I was so intimidated by this class in the beginning because I knew nothing about coding and am certainly not an expert in statistics, but Dr. Sanders really made it so approachable and broke it down in a way that made it manageable. I’m very grateful to be more familiar with software like R and Tableau and that I got to explore a topic I am so passionate about..

Claudia M.

What kind of data strategy do you offer for small businesses?

We provide tailored data strategies that focus on practical solutions and user-friendly tools. Our aim is to help you leverage your existing data to drive growth and improve efficiency.

Will I need extensive technical knowledge

Not at all! Our solutions are designed to be user-friendly and require minimal training, empowering you to make data-driven decisions confidently without being overwhelmed by technical jargon.

How can your data insights help me stay competitive in my industry?

Our data insights focus on identifying sales trends, marketing channel performance, and customer behavior. This allows you to make informed decisions that enhance your competitive edge against larger businesses.