I turn sales data into revenue growth for mid-size B2B manufacturers.

From research lab to sales floor

For nearly 20 years I worked in academia, most recently as Vice Chair of Digital Humanities at UCLA and, before that, as Director of the Digital Research Studio at the Claremont Colleges. My job was to take messy, incomplete records and turn them into evidence people could trust and stories that people would understand. Along the way I mentored more than 200 data projects and led large grant-funded programs.

Manufacturers face a version of the same problem. Your spreadsheets, CRMs and ERPs hold years of history about customers, quotes and orders, but the data is scattered, partly filled in and rarely connected. Long sales cycles, distributor networks and technical buying committees make it harder still to see what is really driving revenue or what specific actions will help the company grow in a sustainable way.

Sanders Analytics brings the rigor of research to that commercial reality. I clean and connect the data you already have, find the patterns that matter to your sales team, and then work alongside your people until acting on those insights becomes part of how they sell.