Turning data into profit
Turning data into profit
High-growth businesses prioritize understanding their most valuable clients. By identifying metrics like revenue and purchase frequency, you can refine your Ideal Customer Profile. Engaging directly with these clients unveils insights that can enhance your marketing strategies, paving the way for attracting similar customers.
In today’s business landscape, data has become one of the most valuable resources a company can have – especially for small and medium-sized businesses (SMBs). In 2006 British mathematician Clive Humby remarked that "data is the new oil": like crude oil, raw data on its own isn’t very useful, but when refined (analyzed and processed), it becomes incredibly powerful.
Curious about collecting the right data and leveraging existing tools for business insights? This post explores essential tools for gathering information, showcases various data ecosystems, and demonstrates how to use these resources effectively. Learn how to generate actionable insights based on accurate data for improved decision-making in your business.
n 2025, small businesses are witnessing a data and AI revolution. This post examines four key trends transforming how SMBs use these technologies to enhance operations, improve customer experiences, and maintain competitiveness. From affordable AI to advanced customer relation tools, the digital landscape is evolving rapidly for small businesses.
