High growth businesses look at the numbers!
This doesn’t mean you need to be a math wizard.
Here are the top areas in which high-growth businesses conducted research, according to a 2025 Hinge Marketing report of more than 770 businesses around the world:
Why do your best clients choose your firm?
This is the most important question you can ask, according to the report.
So, how do you apply this insight?
- Determine what metric you’ll use to define your “best” clients
- Clients who spent the most. You can use simple revenue as the metric
- Most profitable clients when accounting for costs (look at value of deals and the cost of client acquisition)
- Clients with the highest average order value
- Clients with high frequency purchase rate
- Run the numbers based on your definition and generate your list of clients
Then ask them! Why did they choose your firm rather than others? And what are those same clients trying to avoid?
Wouldn’t it be great if you could find more customers like your best ones?
You can!
Once you know who your best clients are, you can examine their characteristics to refine your Ideal Customer Profile and tweak your marketing strategies to appeal to others who possess these traits! This can either be done with database querying. Or if you’re looking to uncover hidden or overlooked features, use data mining techniques to automate pattern recognition. The latter technique has the added advantage of speed and efficiency.
Want to go a step further?
Work with a data scientist who can develop a model to score your leads and predict client or customer profitability. These predictions are not perfectly accurate, but they’ll give you a general sense of opportunities available with potential clients.
